Do Not Sell or Share My Personal Information

Your Privacy Rights Under CCPA

The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give California residents the right to opt-out of the "sale" or "sharing" of their personal information.

Under these laws, "sale" is broadly defined and may include sharing data with third parties in exchange for something of value, even if no money changes hands. "Sharing" includes disclosing personal information for cross-context behavioral advertising.

How We Use Your Information

TheSmartMom connects consumers with licensed insurance agents and brokers. When you submit your information through our website, we share it with our marketing partners who may contact you about life insurance products.

This sharing of your information with our partners may be considered a "sale" or "sharing" under California law.

How to Opt-Out

If you are a California resident and wish to opt-out of the sale or sharing of your personal information, you have the following options:

Option 1: Email Request

Send an email to contact@thesmart.mom with the subject line "Do Not Sell My Info" and include your full name, email address, and phone number used on our site.

Option 2: Written Request

Mail your request to:
RBP Corp
251 Little Falls Drive
Wilmington, DE 19808, USA

What Happens After You Opt-Out

Once we receive and verify your opt-out request:

  • We will stop sharing your personal information with third parties for purposes that qualify as a "sale" or "sharing" under California law
  • We will add your information to our internal do-not-sell list
  • We will notify our partners to remove your information from their marketing lists
  • This process may take up to 15 business days to complete

Important Notes

  • Opting out will not affect information already shared before your request
  • If you have already been contacted by a partner, you may need to request removal directly from them
  • We will not discriminate against you for exercising your privacy rights
  • You may opt back in at any time by submitting a new form on our website

Other State Residents

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights. Please contact us at contact@thesmart.mom to exercise your rights under your state's privacy law.

Questions?

If you have any questions about this page or your privacy rights, please contact us at contact@thesmart.mom.

Last updated: January 17, 2026